The Swiss watch brand Longines had the pleasure to welcome in China its Ambassador of Elegance Eddie Peng for the Grand Opening of its newest boutique Longines Shenyang Jen Hotel Flagship Store located on Zhonghua Road, Shenyang’s Central Business District. This is the biggest Longines flagship store in the world, with 260 square meters over two floors. The boutique includes a customer service center, as well as a VIP lounge area on the second floor.
In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. The boutique includes a customer service center, as well as an exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections.
Together with with Mr. Wang Bin, the secretary of Taiyuan Street, Mr. Li Fei, General Manager of Shenyang Shi Quan Shi Mei Co. Ltd, Mr. Dennis Li, Vice-President of Longines China and Mr. Zhang Guang Ming, General Manager of Shenyang Jen Hotel, the Asian superstar and Longines Ambassador of Elegance Eddie Peng took part in the ribbon cutting ceremony in front of selected guests and media.