Longines PrimaLuna shining launch in Beijing, Chi-ling Lin playing in elegant myth (Beijing, Китай)
Longines unveiled the novelty for lady, PrimaLuna, by a grand launch event held at Beijing’s Ch’imen Men 23. Longines, which has always been a leader in aesthetics and fashion, decorated the event venue as a magnificent and exotic Arabian palace. Amid the beautiful Arabic arches, the luxurious deep pink silks, the lively music and dance, and the cascade of flowers underneath a resplendent star-lit sky, Lin Chi-ling floated to the ground dressed as an elegant goddess in an exquisite floor-length dress. She also unveiled the PrimaLuna collection to the guests by opening the Moonlight Treasure Box, together with other senior executives from Longines.
This new collection of high-fashion women’s timepieces is inspired both by the beautiful Arabic legend 1001 Nights and the bright, exquisite moon. Many leading women from the fashion, cultural, film and television circles attended the launch to admire and appreciate the elegance of PrimaLuna. It was a magical and mystical night, especially for the enchanting PrimaLuna.
At the same time as launching PrimaLuna in China, Longines also held a grand opening ceremony for its new flagship store on the Wangfujing pedestrian street in Beijing. The Longines Wangfujing store is located on Beijing’s busiest and oldest business street. With its extraordinarily popular location and exquisitely elegant decor, the store aims to provide excellent products and service for discerning Chinese customers.
